Junior Strategist
• Developed brand positioning and customer segmentation for a brain supplement company based on focus groups and survey insights;
• Developed a social media content strategy for a vegan ice cream brand, including monthly content calendars and monthly analytics reports, which resulted in a follower count increase on Instagram (183%) and Facebook (139%) in one year;
• Conducted focus groups for an RTD cocktail, which resulted in a sales increase and expansion of points of distribution;
• Planned and executed customer intercepts in stores for an allergen-free vegan bakery resulting in a better understanding of customers and competitors;
• Strategized and executed influencer outreach for an allergen-free vegan bakery.


Strategic Planning Intern
• Created social media calendars based on analysis of current trends and competitive research;
• Created a digital strategy for a technology company to improve its web search performance.

Graduate Assistant
• Created exam rubrics and graded exams and weekly essays;
• Provided assistance to students to solve case problems and explained course material.
 

Search Engine Optimization Specialist
• Developed and executed data-based optimization campaigns for clients’ sites;
• Developed content strategies for clients resulting in higher user engagement and better sites ranking;
• Conducted competitive analysis resulting in increased site ranking due to insights found.

Project Manager
• Created and implemented an inbound marketing plan resulting in a 15% increase in annual revenue the next year
from web-based clients;
• Developed a data-based strategy leading to a 55% increase in monthly users of the website;
• Created a marketing campaign for participation in a job fair resulting in a 35% website traffic increase.
 

Project Manager
• Maintained contracts for design work, coordinated customers and employees;
• Adjusted a management system resulting in a 20% decrease in time per project.