What brands of toys can you think of? What brands of construction blocks toys can you think of?

How frequently do you think of Lego when you play with your kids?

Compared to other toys, how well does Lego provide entertainment, teach creativity/enhance imagination and keep kids busy?

How much do you like the look, feel, and other design aspects of Lego?

Compared to other toys, are Lego’s prices generally higher, lower, or about the same?

What can you say about people who buy Lego?

What 5 words can you use to describe Lego?

What is your overall opinion of Lego?

Does Lego offer good value?

What feelings does Lego give you? Warmth, fun, excitement, security, social approval, self-respect

What would you do if you wanted to buy Lego buy It is not exist anymore?