The main objective of this project was to study current food culture and figure out the trends which can help Whole Foods to overcome its difficulties. Click to learn more

Client: MD Anderson Cancer Center Target Audience: Residents of Pasadena, TX Cause: Childhood Obesity Click to learn more

The campaign objective was to examine purchasing behavior and motivations of brand switchers, and to develop new strategies that drive more incremental visits and maintain Wendy’s leadership position with QSR meal deals. Click to learn more

Besides studying how to raise brand awareness and how to engage with customers, this project also uncovered communication between a Strategy department and a Creative team. Click to learn more

Working on this project, the most important questions were "How do Millennials choose products on proliferating market?" and "What does cause such customers' loyalty"? Click to learn more

The main objective of this project was to increase brand awareness (and potentially trial) among new target audience. Click to learn more

Having a defined target audience, a non-profit client needed help with understanding causes which prevented this target audience of using condoms. Click to learn more